1. Introduction

This Privacy Policy describes how Sleep&Strive ("we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase from www.sleepandstrive.com (the "Site"), use our services, or otherwise communicate with us (collectively, the "Services").

 

"You" and "your" refers to you as a user of the Services, whether as a customer, website visitor, or any other individual whose personal information we have collected as described in this Privacy Policy.

 

Please read this Privacy Policy carefully. By using or accessing the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use or access the Services.

2. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page and post the revised policy on the Site. We encourage you to review this Privacy Policy periodically. Your continued use of the Services after any changes constitutes your acceptance of the updated policy.

3. Information We Collect

3.1 Information You Provide Directly

When you use our Services, you may provide us with the following types of personal information:

•       Contact details — your name, email address, phone number, and mailing address.

•       Order information — billing and shipping address, items purchased, and payment confirmation details.

•       Account information — username, password, and security questions if you create an account.

•       Shopping activity — items you view, add to cart, purchase, or save (including loyalty points, gift cards, reviews, and referrals).

•       Customer support communications — any information you share when contacting us for assistance.

 

You may choose not to provide certain information, but this may limit your ability to use some features of the Services.

 

3.2 Information Collected Automatically

When you visit or interact with our Site, we and our service providers may automatically collect certain usage data, including:

•       Device and browser information (e.g., device type, operating system, browser type and version).

•       Network information (e.g., your IP address and internet service provider).

•       Browsing behavior on our Site (e.g., pages visited, links clicked, time spent on pages).

•       Referring URLs and exit pages.

 

We collect this information using cookies, pixels, web beacons, and similar tracking technologies. See Section 5 (Cookies) for more detail.

3.3 Information We Receive from Third Parties

We may receive information about you from third parties, including:

•       Shopify — our e-commerce platform provider, which supports the operation of our Site.

•       Payment processors — who collect and process payment card and billing information to fulfill your orders. We do not directly store your full payment card details.

•       Advertising and analytics partners — who may provide us with aggregated or individual data about how users interact with our ads and Site.

 

Any information we receive from third parties will be handled in accordance with this Privacy Policy.

4. How We Use Your Personal Information

We use the personal information we collect for the following purposes:

•       Order fulfillment — to process payments, fulfill and ship orders, manage returns and exchanges, and send order-related notifications.

•       Account management — to create and maintain your account and keep your account credentials secure.

•       Marketing and advertising — to send you promotional emails, text messages, or postal mail about our products and services, and to show you relevant advertisements on our Site and other platforms. You can opt out of marketing communications at any time (see Section 8).

•       Site improvement and analytics — to understand how users interact with our Site and Services, and to improve our offerings.

•       Security and fraud prevention — to detect, investigate, and prevent fraudulent, illegal, or malicious activity.

•       Legal compliance — to comply with applicable legal obligations, resolve disputes, and enforce our terms of service.

•       Customer support — to respond to your inquiries and provide assistance.

5. Cookies and Tracking Technologies

Like most websites, we use cookies and similar tracking technologies to operate and improve our Site and Services. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

 

We use cookies for the following purposes:

•       Essential cookies — necessary for the Site to function (e.g., maintaining your shopping cart and session).

•       Analytics cookies — to understand how visitors use our Site so we can improve it.

•       Marketing cookies — to serve relevant advertisements and track the effectiveness of our campaigns.

 

For information about the specific cookies used by our platform provider, see: https://www.shopify.com/legal/cookies

 

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of our Site, and may not prevent all forms of tracking (such as pixel-based tracking used in our marketing). To opt out of interest-based advertising more broadly, you can visit the Digital Advertising Alliance opt-out page at www.aboutads.info/choices or the Network Advertising Initiative at www.optout.networkadvertising.org.

 

Our Site does not currently respond to "Do Not Track" browser signals. However, you may use the opt-out mechanisms described above to limit tracking.

6. How We Share Your Personal Information

We may share your personal information with third parties in the following circumstances:

•       Service providers — vendors who perform services on our behalf, such as payment processing, order fulfillment and shipping, data analytics, customer support, cloud storage, and IT management.

•       Business and marketing partners — to advertise our products and services to you. These partners use your information in accordance with their own privacy policies.

•       With your consent — when you direct us to share your information, such as when using social media login features or referring a friend.

•       Corporate transactions — in connection with a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as a business asset.

•       Legal obligations — when required by law, court order, or government authority, or to protect the rights, property, or safety of us, our users, or others.

 

The table below summarizes the categories of personal information we disclose and the types of recipients:

 

Category of Personal Information	Categories of Recipients
Identifiers (name, email, phone, address)	Service providers, marketing partners, affiliates
Order and transaction information	Service providers, marketing partners, affiliates
Usage data (IP address, browsing behavior)	Service providers, marketing partners
Geolocation data (derived from IP address)	Service providers
Payment information	Payment processors only

 

We do not use or disclose sensitive personal information beyond what is necessary to provide the Services, and we do not use it to infer characteristics about you without your consent.

 

We have disclosed and, in some cases, "sold" or "shared" (as those terms are defined under applicable US state privacy laws) personal information — specifically identifiers, commercial information, and usage data — with business and marketing partners for advertising and marketing purposes during the preceding 12 months. See Section 8 for information on how to opt out.

7. Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link on our Site does not imply our endorsement of that site or its operators.

 

If you interact with our Services through third-party social media platforms (e.g., by clicking a social sharing button or logging in via a social account), information you share may be visible to other users of those platforms, subject to their own privacy settings and policies.

8. Your Privacy Rights

Depending on where you live in the United States, you may have rights under applicable state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and similar laws in Virginia, Colorado, Texas, and other states. These rights may include:

•       Right to Know / Access — the right to request information about the personal information we have collected about you, including how we use and share it.

•       Right to Delete — the right to request deletion of personal information we hold about you, subject to certain exceptions.

•       Right to Correct — the right to request correction of inaccurate personal information.

•       Right to Portability — the right to receive a copy of your personal information in a portable format.

•       Right to Opt Out of Sale or Sharing — the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. To exercise this right, please contact us at team@sleepandstrive.com or use the opt-out link on our Site.

•       Right to Limit Use of Sensitive Information — where applicable, the right to limit our use of sensitive personal information.

•       Right to Non-Discrimination — we will not discriminate against you for exercising any of your privacy rights.

•       Right to Appeal — if we decline your request, you may appeal our decision by contacting us at the details below.

 

To exercise any of these rights, please contact us at team@sleepandstrive.com. We may need to verify your identity before processing your request (for example, by confirming your email address or account information). You may also designate an authorized agent to make requests on your behalf, subject to verification requirements.

 

We will respond to verifiable requests within the timeframes required by applicable law (typically 45 days, with an extension of up to an additional 45 days where necessary).

9. Managing Your Communication Preferences

We may send you promotional emails and text messages about our products, offers, and updates. You can opt out of marketing communications at any time by:

•       Clicking the "Unsubscribe" link in any marketing email we send you.

•       Contacting us at team@sleepandstrive.com and requesting to be removed from our marketing list.

 

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages, such as order confirmations, shipping updates, and account notifications.

10. Children's Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at team@sleepandstrive.com and we will promptly delete that information.

 

We do not knowingly sell or share the personal information of consumers under the age of 16.

11. Data Security and Retention

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. We recommend you avoid sharing sensitive information through unsecured channels.

 

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, to comply with tax, accounting, or legal obligations). When determining how long to retain information, we consider factors such as the nature of the data, why it was collected, and any applicable legal requirements.

12. International Users

Sleep&Strive is based in the United States, and our Services are primarily intended for US residents. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

 

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland and we process your personal information, we will do so in compliance with applicable data protection laws and will rely on lawful transfer mechanisms (such as the European Commission's Standard Contractual Clauses) where required.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

 

Sleep&Strive

Email: team@sleepandstrive.com

Website: www.sleepandstrive.com

 

We will do our best to respond to your inquiry promptly and in accordance with applicable law.